Distracted driving is responsible for one in four deaths on BC roads.  You are four times more likely to be involved in an accident if you are using your phone while driving.  Distracted driving is the second leading cause of crash fatalities in BC.  Distracted driving is the leading cause of crashes with pedestrians, cyclists and motorcyclists.  These facts have led to ICBC and the police teaming up for a month long campaign to end distracted driving.

This ad graphically depicts what happens when you are driving distracted, even if you are just using your cell phone while you are stopped in traffic.  It changes the way that you drive and causes accidents.  Put the cell phone away when you are in the driver’s seat.  No email or text is important enough to put someone else’s life at risk.

For the month of September, ICBC and the police will be working together to help end distracted driving.  Volunteers will be roadside across the province reminding drivers to put their cell phones away.  ICBC road safety coordinators will be visiting community events with a driving simulator that the public can try.  The police also will be stepping up enforcement.  Don’t contribute to the statistics.  Drive safe, put your cell phone away.