ICBC, as BC’s public auto insurance provider, often takes steps to make our roads safer for everyone.  That includes steps such as public awareness campaigns.  Distracted driving is one of the largest causes of death and injury on BC Roads and ICBC is now exploring ways to reduce distracted driving.  ICBC has posted a Request for Information (RFI) on BC Bid for market research and technology aimed at reducing distracted driving.  In announcing the RFI, ICBC said in part:

ICBC is interested in understanding what technological solutions are available in the marketplace to limit or prevent driver distraction resulting from the use of personal electronic devices while driving.  Exploring available anti-distracted driving technology is just one possible way to address the problem of drivers using personal electronic devices.  ICBC and government remain committed to finding ways to reduce crashes, injuries and fatalities caused by distracted driving.

ICBC, government and police kicked off their month long distracted driving campaign last month.  The purpose of the campaign is to raise awareness of the dangers and consequences of distracted driving.  You may have noticed increased police enforcement with the launch of the campaign, as well as radio, TV and social media posts.  Really great to see ICBC taking steps to help address this very serious problem on our roads.